In my recent article on branding your collection, I discussed how a serious collection of coins deserved a serious name. But not everyone got my point. In the spirit of numismatic humor, here is a list of bad coin collection names:
What can a collector do to brand his collection and what impact does branding have on a collection? I’d like to share a few insights. But first, I’d like to discuss the concept of branding and how it applies to coin collecting.
On the front page of my website (www.raregoldcoins.com) you will see the tagline Coins with Character. This has been the official motto of Douglas Winter Numismatics for many years, and I am often asked by collectors "what are coins with character?" There is no simple answer, but I feel that the coins I sell are blessed with one or more of the following characteristics which makes them special.